Missoula’s battle against gentrification rages into 2020. WGM Group is pushing for a development of unaffordable condos on 4th Street near Missoula’s Hip Strip. The plan involves destroying several century-old houses to construct in their place, a glassy eyesore for the enjoyment of the very rich. The proposed development is on property currently owned by former Griz and Roughrider Quarterback Cole Bergquist. Mr. Bergquist happens to be the realtor put on probation “for unprofessional conduct” after selling the University’s Salmon Lake Lodge to Paws Up in 2017. Since he owns these historic 4th street buildings, Bergquist now wants to displace Missoula’s neighbors from these historic homes to erect multi-million-dollar condominiums that no locals will ever be able to afford. To maximize profits, Bergquist is asking City Council to rezone the property and surrender public right of way around it, in-turn displacing locals, leveling history, and uprooting neighborhood foundations.